Discover our story
HELEN KARLEN
“Fashion is not just about clothing; it’s an expression of who you are, a reflection of your inner beauty.”
- Alma Karlen (founder)
Alma Karlen
Founder, art director
Alma Karlen, the visionary behind our brand, has always been passionate about fashion and design. With a background in art and a keen eye for detail, Helen has seamlessly blended creativity with sophistication, crafting timeless pieces that resonate with women around the world. As both the founder and art director of Helen Karlen, she ensures that every collection embodies elegance, innovation, and empowerment.
2020
Helen Karlen's first fashion show
In 2020, Helen Karlen unveiled her first collection at a highly anticipated fashion show. The event marked the beginning of a remarkable journey in the fashion industry, showcasing Helen’s unique approach to design and her commitment to high-quality craftsmanship. The show received widespread acclaim, setting the stage for the brand’s future success.
2021
Opening of the first Helen Karlen boutique
Building on the success of her initial fashion show, Helen Karlen opened her first boutique in 2021. Located in the heart of the city, the boutique became a haven for fashion enthusiasts, offering exclusive collections and personalized shopping experiences. This milestone not only expanded the brand’s reach but also solidified its reputation for elegance and style.
2024
Online store
Embracing the digital age, Helen Karlen launched its online store in 2024, making the brand’s exquisite designs accessible to a global audience. The online store revolutionized the shopping experience, allowing customers to explore and purchase their favorite pieces from the comfort of their homes. Today, our online platform continues to provide seamless service, reflecting the brand’s dedication to innovation and customer satisfaction.